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SEO Articles
Search Engine Optimization and Web Marketing Topics
Interviews with leaders from eight Atlanta Advertising and
Interactive Web firms reveal seven dominant online advertising
trends for 2005.
How Search Engine Optimization Methods Improve Your Web Site
Traffic. An outline of basic methods for Search Engine Marketing.
How Links from websites with relevant content can build your
website traffic.
Online News Releases As SEO Technique
News Releases can also contribute to increased web traffic.
Using concentrations of relevant keywords and links to your
website, in online press releases, also helps to build web traffic.
The Most Powerful Search Engine Marketing Method is Meeting
Customer's Basic Need for Information. Good organic search engine
rankings depend on relevant content. Beyond any technical tricks,
content that meets the users' need for information is the best
guarantee that search engines and users will find your site.
SEO Case Study Articles
Search Engine Optimization Client Results
Method: Online Press Releases, Links from Blogs and
online communities related to music, plus traditional PR methods
such as pitching story to TV producers and newspaper editors.
Brandy Rich is a talented pop-alternative songwriter
who hired HighlyDef Productions to create a short marketing
video for her. The finished video received a good response
from record label executives who saw it.
To gain publicity, the video was placed online along with a
performance video. I issued online press releases, news releases
to newspapers, and placed the press release with the URL on
20 online music communities and directories. Brandy
also got additional press from a TV appearance I arranged for
her.
The number of web visitors jumped to over 1900 per
month. Web visitors came from Japan, USA, Australia and Europe.
Method: Search Engine Marketing, Overture Ad Words
(Pay Per Click) and National Newspaper Ads
This Georgia based skydive company used several methods to
drive phone calls to its 1-800 call center. The team of 8 sales
reps sold $ 180 certificates, redeemable anywhere in the USA
for skydive, balloon and glider rides.
Using an Overture Ad Word Pay Per Click campaign and
websites for each targeted city name, skydive coupon sales were
roughly $ 19,000 a week.
To increase sales I added newspaper advertisements
in 245 newspapers across the US. Because of the limited
advertising budget, the ad only ran for a few days or weeks
in each market.
The result was still good, calls increased dramatically from
each city on days when the ad was run. Phone
sales increased to $ 80,000 a week, because of combined Search
Engine Marketing methods and traditional advertising pushing
the website.
Ed Hill runs edhillpr.com,
an Atlanta search engine optimization firm
that specializes in getting targeted, ready-to-buy traffic to
your business website. Ready for our Atlanta
SEO firm to increase traffic to your business website?
. See free
SEO articles.
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