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Case Study:
Online Video for Singer-Songwriter
Search Engine Optimization, Blogs and Public Relations Techniques
Bring Thousands to See Online Music Video.
Method: Online Press Releases, Links from Blogs and
online communities related to music, plus traditional PR methods
such as pitching story to TV producers and newspaper editors.
A young singer-songwriter, Brandy Rich, hired HighlyDef productions
to create a Video Press Kit, to promote her career. A video
press kit is a 10 minute mini-documentary about the singer and
their music, which features interviews and performances. These
videos are used by performers to promote themselves with club
managers and record labels.
When the video was finished, I issued news releases to promote
the video and the singer. I also posted links to the online
video files on Blogs, online press release services and music
web sites. Proper use of keywords in the online news
releases, increased the visibility of the singer's video clips
in the search engines.
I also contacted the TV producers at "Atlanta
Tonight" about interviewing singer Brandy Rich.
"Atlanta Tonight" airs nightly on WUPA, the Atlanta
UPN affiliate station. The show focuses on entertainment, so
a singer-songwriter like Brandy Rich was a good fit for the
show. Brandy's press release was also picked up by some online
music news sites and the Albany Herald. The entire media placement,
public relations and Search Engine Marketing package was far
less expensive than equivalent advertising time.
The result was that thousands of online music fans
from the US, Australia, Europe and Japan flocked to the web
site to see her videos.
Using blogs,
traditional Public Relations and Search Engine Optimization
can do for good things for your publicity. See the Brandy Rich
Video Press Kit online...
Combining Search Engine Optimization, blogs and traditional
Public Relations techniques can yield significant results for
your business or web site.
Ed Hill runs edhillpr.com,
an Atlanta search engine optimization firm
that specializes in getting targeted, ready-to-buy traffic to
your business website. Ready for our Atlanta
SEO firm to increase traffic to your business website?
. See free
SEO articles.
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