Case Study: Online Video for Singer-Songwriter

Search Engine Optimization Blogs and Public Relations Techniques Bring Thousands to See Online Music Video.

Method: Online Press Releases, Links from Blogs and online communities related to music, plus traditional PR methods such as pitching story to TV producers and newspaper editors.

A young singer-songwriter, Brandy Rich, hired HighlyDef productions to create a Video Press Kit, to promote her career. A video press kit is a 10 minute mini-documentary about the singer and their music, which features interviews and performances. These videos are used by performers to promote themselves with club managers and record labels.

When the video was finished, I issued news releases to promote the video and the singer. I also posted links to the online video files on Blogs, online press release services and music web sites. Proper use of keywords in the online news releases, increased the visibility of the singer's video clips in the search engines.

I also contacted the TV producers at "Atlanta Tonight" about interviewing singer Brandy Rich. "Atlanta Tonight" airs nightly on WUPA, the Atlanta UPN affiliate station. The show focuses on entertainment, so a singer-songwriter like Brandy Rich was a good fit for the show. The entire media placement, public relations and Search Engine Marketing package was far less expensive than equivalent advertising time.

The result was that thousands of online music fans from the US, Australia, Europe and Japan flocked to the web site to see her videos.

Using blogs, traditional Public Relations and Search Engine Optimization can do for good things for your publicity. See the Brandy Rich Video Press Kit online...

Combining Search Engine Optimization, blogs and traditional Public Relations techniques can yield significant results for your business or web site.