Search Engine Optimization Services

Search engine marketing and Search engine optimization (SEO) services help your business web site achieve higher search engine rankings and increased visibility to your target customers.  Our SEO services use search engine optimization techniques combined with traditional public relations to obtain results.  Our goal is to help businesses, web design firms and public relations firms in Atlanta and Georgia to optimize web sites for higher positioning in search engine results.

My goal is to get natural or organic search engine results that place your web site in the top 10 or at least top 20 search results for the most common key words that customers are likely to use.

You cannot expect to choose general keywords like "mortgage broker" and be in the top ten. A Google search for "mortgage broker" returns over 2 million results. Now, if you define your search words more narrowly, say "Atlanta mortgage broker", there are only 18,000 web sites. The more you specialize, the more you will stand out in the crowd.

Search Engine Optimization Positions

Your Web Site for Success

SEO (search engine optimization) services fine tune your web site for maximum traffic.  I use several search engine marketing techniques to increase your search engine placement:

• Relevant Keyword research that determines the keyword phrases that your customers search for in search engines and directories.
• Copy writing using your targeted keywords, that explains how your business can solve the clients' needs.
• Title tagging that tells search engines what your page is about.
• Optimization of your html code to build Keyword density.
• Link popularity building - This is a combination of building 20 or more links from relevant web sites, adding web content that is useful to the customer and traditional public relations.
• Create original web content that educates the consumer about your business and area of specialization. Relevant Content increases Search Engine Rankings and brings in more clients.
• SEO analysis and reporting - Monitor your web site's performance to determine which keywords and techniques are most effective at attracting customers.

Search term optimization tends to take 3 to 8 weeks to get initial results, but the effect is long lasting. If we wanted quicker results we
could use pay-per-click programs like Overture.

The problem with pay per click is that, even for a small business you need to continually spend at least $ 400 to $ 500 monthly to keep the web traffic flowing. For many businesses, advertising is already an ongoing expense and Pay Per Click programs make sense.

I can help you with keywords for Pay Per Click Ad programs or with organic Search Engine Optimization. The techniques can also be combined.

Ed Hill PR Services for Business Web Sites

The Search Engine Optimization process often requires changing web pages, building links, building new content web pages and re submitting your site to the search engines. Then we wait to see if your traffic and your search engine rank increases. Sometimes this process will go through several cycles before we get the result you want.

If there are many competitors in your field, you may need 3 to 6 months of steady SEO work, promotion through Public Relations and link building, before we achieve your goals.

Custom Advertising Blog Service

Ed Hill PR offers a new Public Relations and Search Engine Marketing Service using custom blogs that promote your company, website or product.

Learn how the Ed Hill PR Custom Blog Campaign can create online buzz about your product.

Services for Public Relations, SEO Firms

& Web Design Firms

I also work as a consulting Search Engine Optimization writer for public relations, advertising or web design firms. This can be very helpful if your firm suddenly wins a large project that needs more helping hands.

My rates are competitive with other SEO specialists in Atlanta. Projects can be billed on a per project basis, or per page rate. Please call me to discuss the details.

Working With Your Internal IT Staff

My skills include 12 years experience with web application development using XML, HTML, DHTML, CSS, vbscript, javascript, ASP, Visual Basic, Access, Visual FoxPro, SQL Server, Visual Source Safe and other programming or database tools.

However, Search Engine Optimization does not usually require modfiying or changing code in your web or e-commerce applications. The modifications are usually confined to HTML, links, CSS, navigation system and web copy. The essential web applications built by your IT staff will be untouched. Occasionally, web content or HTML associated with web applications may need some modification.

Some web applications may use code or script generated web pages or long query strings. These can be difficult for search engines to index correctly, but there are techniques to avoid this problem.

I have the knowledge and skills to coordinate the needed changes with your internal IT staff to avoid any potential conflicts. If your e-commerce code is sensitive, I can often create the keyword rich copy, which is then installed by your own software engineers.

Ed Hill is an Atlanta public relations writer with experience in Search Engine Marketing and website promotion using PR methods. He works mainly with businesses, PR firms and web design firms.