Search Engine Optimization Results
Case Study: Video Production Company Website
Method: Search Engine Marketing, Online Press Releases,
Link building and links from Web Blogs related to video.
HighlyDef Productions, LLC- This Atlanta
based video production company specializes in High Definition
(HDTV) production for PR firms, businesses and entertainment
acts. The unmodified website had received less than
90 visitors a month.
I used Search Engine Optimization techniques to improve
the web architecture, content, keywords and links to the web
site. The number of web site visitors from
search engines increased by nearly 2000 visitors a month.
Method: Online Press Releases, Links from Blogs and
online communities related to music, plus traditional PR methods
such as pitching story to TV producers and newspaper editors.
Brandy Rich is a talented pop-alternative songwriter
who hired HighlyDef Productions to create a short marketing
video for her. The finished video received a good response
from record label executives who saw it.
To gain publicity, the video was placed online along with a
performance video. I issued online press releases, news releases
to newspapers, and placed the press release with the URL on
20 online music communities and directories. Brandy
also got additional press from a TV appearance I arranged for
her.
The number of web visitors jumped to over 1900 per
month. Web visitors came from Japan, USA, Australia and Europe.
Method: Search Engine Marketing, Google Ad Words (Pay
Per Click) and National Newspaper Ads
This Georgia based skydive company used several methods to
drive phone calls to its 1-800 call center. The team of 8 sales
reps sold $ 180 certificates, redeemable anywhere in the USA
for skydive, balloon and glider rides.
Using a Google Ad Word Pay Per Click campaign and websites
for each targeted city name, skydive certificate sales were
roughly $ 19,000 a week.
To increase sales I added newspaper advertisements
in 245 newspapers across the US. Because of the limited
advertising budget, the ad only ran for a few days or weeks
in each market.
The result was still good, calls increased dramatically from
each city on days when the ad was run. Phone
sales increased to $ 80,000 a week, because of combined Search
Engine Marketing methods and traditional advertising pushing
the website.
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